Ringo Secures 350K Pre-Seed Funding to Reimagine Sync Music Licensing for Advertising with AI and Web3 Technologies

• Ringo is a B2B music-for-media procurement platform that aims to create a simple, safe, and stress-free sync music licensing ecosystem by utilizing AI and Web3 technologies.
• The Innovation Fund North-Holland led the pre-seed round and is backed by a group of informals consisting of former Sizzer and MassiveMusic employees, agency owners, and film producers. 
• Ringo will release a Beta aimed at the advertising industry before the end of 2023. 
• Interested parties can request a demo through their website www.ringo.is

Amsterdam, The Netherlands, August 1st, 2023

Ringo, a company that aims to create a simplified, safe, and stress-free sync music licensing experience utilizing Ai and Web 3 technologies, has successfully concluded its pre-seed funding round of 350K, roughly two years after its initial founding.

The funding round was led by the Innovation Fund North-Holland and supported by a group of individuals, including advertising agency owners, film producers, and former employees of Sizzer and MassiveMusic.

Ringo co-founder Marcel Alexander Wiebenga:

“My co-founder Nicholas and I, collectively, have been involved with music and moving media for about 30 years now, and we’ve always found the inefficiencies around sync licensing staggering.
We’ve realized that the big problem with sync isn’t so much with the song that ends up on the screen but with the 10s of songs per project, and with that, millions of tracks per year that go through parts of the current licensing processes but don’t.
Essentially, we’re building an information exchange that will make the buying process simple, safe, and stress-free. If you spend good money on a track, the buying experience should reflect that. This is obviously not the case at the moment.”

Rights Holders & Creators
Research has shown that current procedures implemented by rights holders and creators do not match the pace of contemporary content production methods. As a result of these inadequacies, it is estimated that roughly 500 million dollars are lost each year.
Ringo aims to enhance both the buyer experience and the ecosystem as a whole, believing that such an improved system will increase the value of music and ultimately grow the entire sync pie industry-wide.

Patrick Joest, Co-Founder WKDJ Music Strategy:
“It’s time for the sync business to change: Traditional systems can’t keep up with the increased volume in a constantly shifting media landscape. We urgently need new approaches to streamline the process: making music usage more viable for buyers, while protecting the value of songs and untapping additional revenue sources. Ringo is at the forefront of these new initiatives, and I support them.”

Beta Release
Currently, Ringo is working with a global team to develop the first version of their product. The beta version, aimed at sync in advertising, will be released before the end of the year. Interested parties can request a demo session through their website.

About Ringo
Ringo is a B2B Music-for-media procurement platform based in Amsterdam, which makes licensing existing music for moving images such as commercials, movies, series, social media, and games simple, safe, and stress-free.
Ringo does this by reimagining the current manual and laborious purchasing process into an automated purchasing funnel. This funnel provides users with independent and on-demand information to assess the feasibility of using a track in terms of budget and timing. Additionally, it allows users to securely close licenses on-platform.